Red ocean and blue ocean strategy pdf

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red ocean and blue ocean strategy pdf

What is Blue Ocean Strategy | About Blue Ocean Strategy

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling Blue Ocean Strategy have spent over a decade exploring that question. To succeed in the long term, companies must find ways to create new markets. Competing in existing markets is growing less profitable.
File Name: red ocean and blue ocean strategy pdf.zip
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Published 08.01.2019

What Is Blue Ocean Strategy?

Red Ocean vs. Blue Ocean

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Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.
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Red Ocean Strategy Disadvantages

This blog article is a overview of some of the key points of the book by W. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more. Interested in buying the book? Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand, making the competition irrelevant. An exmaple of a blue ocean strategy is Netflix.

Blue Ocean. You may think that Chan Kim and Renee Mauborgne may fall into the category of trying to coin new words to set their concepts apart, but there is method to the madness. The concept is quite simple to understand. The Red Ocean is where every industry is today. There is a defined market, defined competitors and a typical way to run a business in any specific industry. The researchers called this the Red Ocean, analogous to a shark infested ocean where the sharks are fighting each other for the same prey.

2 COMMENTS

  1. Melas L. says:

    to realize the differences between red and blue ocean strategy lies behind the difficulties many companies encounter as they try to break from the competition.

  2. Thumlosano says:

    BLUE OCEAN V. RED OCEAN. iIn blue oceans, demand is and rapid.” iIn red oceans, there is a "Blue Ocean Strategy." Harvard Business.

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