The business and practice of coaching book review
Book Review: “Leadership Coaching for Results: Cutting-edge Practices for Coach and Client
Get your hard copy here or order the eBook here. During the past decade Sunny Stout-Rostron has moved to the forefront of thinkers, practitioners, teachers and contributors to the field of coaching. In her latest book, Leadership Coaching for Results: Cutting edge practices for coach and client , she provides as close as possible to offering the definitive guide for coaching people in a business environment. Leadership Coaching for Results: Cutting-edge practice for coach and client. She challenges coaches to be most aware of their own perspectives regarding leadership and to thus recognise that leadership, as everything else, is not value-free but instead imbued with multiple and often conflicting meanings. As is always the case with Sunny she paints an encompassing picture of her subject and in the process challenges every coach — and the client — to operate with conscious intent. The practice of coaching, as is the case with any specialised area of expertise, contains a wide range of required competencies that form the foundation of effective and ethical practice.
The book gives a clear direction to new coaches and the existing coaches who have failed in coaching business on how to be successful in the real world. The book integrates a coaching technique to practice developing expert tips, step-by-step exercises, and motivation plan to guide them in their coaching activities, with actual research regarding what works in enhancing individual as a couch. It gives comprehensive information on how to start a business, identifying the business customers, identifying individuals one want to couch, defining ones market niche, and marketing strategies that would help a one to be successive. It also guide on how to keep in touch with the customers and to keep the customers coming to your business. This makes a coach much difference from others since it enables the couch to make money. Therefore, the book acts as a good resource for any person who is regarding the coaching profession or who is in the first stages of developing coaching career.