Journalism and mass communication books
Mass communication - WikipediaMass communication is the process of exchanging information through mass media to large segments of the population. In other words, mass communication refers to imparting and exchanging information on a large scale to a wide range of people. It is usually understood for relating to various forms of media, as these technologies are used for the dissemination of information, of which journalism and advertising are part of. Mass communication differs from other forms of communication, such as interpersonal communication or organizational communication , because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior , the attitude , opinion , or emotion of the people receiving the information.
UGC NET Mass Communication and Journalism: Important Topics, updated Syllabus, Best Books
Popular Mass Communication Books
There are so many students who want good books that can help qualify entrance exams conducted by top institutes for admission in these courses. There are ample books available on journalism and mass communication. However, these books are considered as the Best books for journalism and mass communication as they are very pragmatic in their approach to transferring knowledge and also provide a deep insight imparting clarity and key concepts. This book is designed to give a general and comprehensive view of mass communication to the student. The mass communicator must know the fundamental role of communication concepts and principles be it performing arts, the electronic or print medium. The book serves the purpose of all students of mass media and journalism and learners in the field. Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication.
Stephen D. Jones Professor of Journalism. His research focuses on questions relating to press performance, including the sociology of news, media framing of public issues, and the globalization of journalism. He has served as book review and associate editor for JMCQ, and on its editorial board and 14 others. Professor Reese served as head of the Political Communication division of the International Communication Association and held major leadership positions with the Association for Education in Journalism and Mass Communication, which awarded him the Krieghbaum Under Award for outstanding achievement in research, teaching and public service and, most recently, the Paul Deutschmann Award for excellence in research.
Books shelved as mass-communication: Mass Communication in India by Keval J. Kumar, Introduction to Philippine Journalism Review (June Issue 1).
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ILL borrows items from other libraries that Alkek Library does not own. This service is free to current Texas State students, faculty, and staff. Typical turnaround for a book is 2 weeks. Turnaround time for articles varies depending on format hard copy or electronic but averages 2 to 3 days. You may pick up items at the Checkout Desk on the 2nd floor all hours the library is open.